Ready To Become A Confident Coach With
A Business Full of Happy, Paying Clients?

(Even if you are overwhelmed, lost or pretty sure this
whole “entrepreneur/sales” thing is terrifying.)

Build a REAL Business is the practical, honest, step-by-step business training 100% focused on coaches featuring a detailed curriculum + real support.

We’ll teach you the 5 key business systems you need to create in order to land paying clients and build a lasting, profitable business. We want you to be able help the people you were meant to help (and also pay your mortgage, because hey, being homeless is no fun!).

JOIN BUILD A REAL BUSINESS NOW, AND MAKE BACK YOUR INVESTMENT, GUARANTEED.

SUCCESSFUL COACHES WILL CHANGE THE WORLD

But to be successful, you can’t just be a good coach.You’ve also got to be a good business owner.

Don’t worry, we’ll show you how!

Who Is Build A REAL Business For (You!)

If thinking about being a coach full time makes you excited (and maybe a little terrified), and you are ready to have a real business that fully supports you – instead of a vanity business with two free clients & one sad blog…

…Then BUILD A REAL BUSINESS is for you.

Build A REAL Business Can Help.

Here’s the Truth: Building A Real Business Takes Work, But It Is 100% Doable.

Let’s Talk: Any Of This Sound Familiar?

Every time you think about coaching you get excited…..and then you immediately feel terrified. Are people really going to pay you for this…seriously? And if they do, how on earth will you find them?

You’ve been told your coaching school is going to give you business training, which sounded awesome. Except: You’ve seen the training and it’s vague and not useful. You know you need more than random advice to “talk to people about coaching” or “share your story.”

All the business stuff feels so overwhelming! Where do you start? How do you structure your time? Should you worry about finding clients or spend your time finding a logo? Why does this feel SO FREAKING hard?

This is your dream, and you are putting a stake in the ground

You’ve shared your passion around coaching with everyone that you know, thinking that some people will say yes to working with you…and all you get in response is awkward crickets.

There’s got to be something better out there to teach you the business stuff, right?

It’s easy to want to believe the ongoing hype about overnight successes or coaches who work 2 hours a week while sitting on a pile of gold surrounded by singing angels…but it’s not true.

Here is what IS true: There’s no unicorn dust or fairy magic at work in a successful business, just plain elbow grease, the right knowledge, and a willingness to put yourself out there and build some critical business systems.

Here’s the REALLY Good News: Even though building a business takes work, every single day there are coaches who start businesses and actually help people, and make money.

How do they do it? They invest in learning how to build their business systems and then they put that learning into action. They know that if you want a successful coaching business, then you need to learn the business side of things too.

And you can be one of them!
(Seriously. We wouldn’t lie about this because that would be mean).

YOU can be that coach who wakes up to a strong cup of coffee, a day full of client calls (but enough time for a glass of wine at lunch…okay, maybe two!), and an email inbox with a thank you note from a recent client who just did something big because of your coaching (!!).

YOU can be that coach who throws on your favorite comfy sweats, grabs your computer, and logs on to your online group coaching program, talking with clients 100% remotely while you are working from France (you love croissants, butter is amazing.)

YOU can be that coach who *finally* writes that book codifying all you’ve been working on for years, and gets the call to speak at a national conference. As you board your (paid-for) flight and check into the 4-star hotel, your assistant texts to let you know that CBS just called and wants to interview you for a segment…

Why Not You?

JOIN OUR COMMUNITY OF BRILLIANT, FUN AND AMBITIOUS COACHES

Focused on Building Their Pretty Fabulous Coaching Businesses!

BEST VALUE – PAY IN FULL $1650PAYMENT PLAN: 10 X $197

I signed my first VIP Client and made $5500 in one conversation!

“Hi everyone! BARB graduate here! I just wanted to share really quick an incredible experience I had because of this amazing program! So here goes… I graduated the BARB program in September and yesterday I had my first consultation since completing the program. I was so nervous I decided to hop back on the portal and go through the sales training again and well it PAID off! Not only did I sign on my first paying client, I signed on my first VIP client and made $5,500 in one conversation! I couldn’t believe it! You guys this training is so worth it and even more so because you’ll have access to it for the rest of time!

Alena Hodgson

How Do You Do It?

Well, being a coach is a unique and special business, because you aren’t selling a product like shoes.

Instead, you are selling yourself. So, that’s a little different, and a little more stressful, than usual.

Frankly, it’s hard to sell you, which is WHY you need to learn the ins and outs of how to do it.

That’s why in Build a REAL Business we are 100% focused on building the full 5 systems that will power your coaching business,
and not just one aspect like Retreats, or VIP programs, or getting only your first client.
We want you to have a consistent, profitable business that can support YOU.

Here’s just A *Small* Taste of What’s Included:

  • RThe strategy and foundation behind running a coaching business – what works and what doesn’t.
  • RThe different programs and packages you can offer and what NOT to do. Plus, you’ll learn how to diversify your business using the same repeatable system.
  • RHow to be instantly credible as a coach, no matter what your niche. Plus learn how to charge an amount that *actually* will support you!
  • RHow to market your business in a way that isn’t exhausting and plays to your strengths. You’ll learn strategies, tactics, and a surprisingly simple approach that will save you time and money.
  • RHow to build an instant stream of clients, so you are always busy.
  • RAnd most importantly…how to get people to say “YES” when you say “My program costs $4000.”

OUR GOAL:

To give you simple and practical information exactly when you need it,
so you know what to do without any stress or overwhelm.

That Sounds Great Christie, But Can I Really Trust You?

Most coaches will tell you their rags to riches story right about now, something *sort of* like this: “I was a mess and alone with nothing but my stilettos and now I make a million dollars and live on a chocolate cloud!”

But I’m not going to do that, because my story shouldn’t matter as much as what I’ve been able to create.

So instead, here’s an honest list of some things I’ve done in my business in the last five years:

  • RForbes named me a Top 100 for careers (I started as a career coach and still maintain that side of my business)
  • RIn the beginning, I only did private coaching. I went from charging $2500 to $6500 for one coaching package, and ultimately built my private coaching program to be application-only
  • RI’ve built large-scale group coaching programs, that bring me hundreds of thousands of dollars each
  • RI’ve served over 1000 paying clients, and my work has reached over 1.5 million people
  • RI’ve written a book (and turned it into an evergreen program that makes me money every month)
  • RI’ve hired other coaches to work for me, and coach my career clients one-on-one
  • RI’ve gone from a one-woman operation to a 4 person team
  • RI’ve created client retreats, and had my business take me on vacation multiple times

I’ve built DIY online programs that make money all year round, most excitingly when
I’m out drinking at a vineyard.

(Here is a snapshot of sales from one of those days):

My work has been featured all over the internet,
on publications I never expected:

Finally, while I want to tell you that my mission has always been to change the world for the better, the truth is that one day the slimy business ads in my Facebook feed became too much, and I was offended by all the people preying on new coaches who clearly had no idea about business themselves.

I also remembered how hard and lonely it was to be a new coach in the beginning, and how difficult it was to find the right training that *actually* helps – because no matter how much you think you know, if you are like me, a former Fortune 100 Company Director, you *still* know nothing.

SO THAT’S REALLY WHY I STARTED COACH PONY…ETHICAL ANGER ?

Did my first presentation of my package and got a $3500 client!!

“Finished BARB a couple weeks ago and did my first presentation of my package and got a $3500 job! And he says he wants to expand it to cover a few other issues they have in their business when we are done so more money to follow! Thanks Christie for all the training it really works! My class is paid and money in my pocket already!

Celeste Young-Ramos

Most importantly, I want to make a promise to you:

  • RI’ll never lie about the business side of things. I’ll never over-promise, but I will ALWAYS over-deliver.
  • RI’ll never tell you if something is possible (“you can totally make 6 figures in a month starting tomorrow!” No. Just no.) if it really isn’t.
  • RAnd I will always tell you what works and what doesn’t. I’m not about secret systems or special “magic” formulas. Instead, I’m about smart strategy, big-picture thinking, and the nuts and bolts of running a business day-to-day.

Understanding how to build a coaching business is what leads to success
in coaching, and that’s my goal for you:
To help you build a REAL business that can support you and your dreams.
(Feel free to dream big.)

If that resonates with you, then I invite you to join us now, and get the business training you need to build the coaching practice you deserve
(you deserve nice things!).

BEST VALUE – PAY IN FULL $1650PAYMENT PLAN: 10 X $197

Should You Join?

Build a REAL Business is right for you if you are in one of these three places:

You are thinking of joining or are in a Coach Certification Program and you already know you want to build a business as quickly as possible.

You have just completed a coaching program and you are READY to unleash your awesome on paying clients…if only you knew where to begin!

You have been in business for a bit, but frankly, it’s mostly a vanity business and you feel a lot of shame around even talking about what you do. You know you could be doing better, but you don’t know how.

All niches are welcome!
(Don’t know who you want to serve? No worries, we’ve got training for that too!)

$1500 in sales + 1,000 new subscribers

“Christie is magical in every possible way. She has this amazing ability to see the big picture and hammer out practical solutions you can implement straight away.

Here are some of the amazing things Christie has helped me achieve:

  1. Brilliant strategy to guest post an article on LinkedIn that generated 147,000 views and over 300 comments (and counting!)
  2. More importantly is the fact that I gained 1,000 new subscribers to my opt-in list and generated $1,500 in sales (so far.)
  3. Clear-cut direction on an online program launch and how my email sequence was hindering me. I corrected it, got more interest, and as a result, more sales.
  4. Great insight/suggestions that helped bring my rebranding campaign to fruition. The cool thing about Christie is that she knows the right questions to ask when it comes to the customer’s point of view.

I cannot recommend her enough. She’ll blow you away with that intuitive mind of hers!”

Samantha Gilbert

BEST VALUE – PAY IN FULL $1650PAYMENT PLAN: 10 X $197

How Does It Work & What’s Included In The Program?

You Can’t Have A Coaching Business Without Business Skills.

Build a REAL Business is a specialized powerhouse program just for coaches, that provides the knowledge you need to get paying clients, build your brand and website, and create evergreen sales funnels and a marketing plan that will power your business year after year…guaranteed.

(Seriously, we have a ridiculous guarantee, scroll down it see it!)

All you have to do is show up and do the work! Or, to be cheesy, saddle up and ride with us, we’ll carry you there!

SO IF YOU’RE WONDERING:

WE’VE GOT ANSWERS!

HERE’S HOW IT WORKS:

We are going to teach you to build your fun business world, step-by-step. To do that, over the course of 9 weeks each module will unlock, so you can stay focused on what you should be learning today, and not get overwhelmed by information. Each week you’ll also get an action-email delivered straight to your inbox, so that you know exactly what to do next. There’s no guesswork or confusion in this program!

As soon as you enroll you’ll get access to our mini-training on Choosing the Right Niche, and 24 hours later BARB Module 0: The FCL Formula for Success will hit your inbox!

The program officially starts as soon as you sign up! You can dive right in or wait till you have a moment, it’s up to you. You’ll also be invited to regular Facebook Office Hours with Christie roughly once a month to get your most pressing questions answered :).

What’s included (YES, THERE’S LIVE SUPPORT!)

All of our course materials, including real- life examples, can be found in our private student portal. Because building a business is hard and takes time, we also offer ongoing support via our outstanding and support private student group plus monthly office hours (also in our FB group) so you can get your questions answered!

  • Streaming Video
  • MP3’s
  • Action Emails
  • Bonus Resources
  • Awesome Supportive Community

HERE’S AN IN-DEPTH LOOK AT THE CURRICULUM:

THE BUILD A REAL BUSINESS SYSTEM

It’s both tested & proven, and will focus on building out your five key business systems: Marketing, Education, Conversion, On-boarding, and Coaching. Each week a new training will unlock and help you develop YOUR systems and create a business world that pulls clients to you. This is the world we will ultimately create:

 

Here’s the step-by-step process of how we will do it inside the program, showing week-by-week what we will cover to build YOUR business systems, one step at a time:

PRE-WORK: CHOOSE THE RIGHT NICHE + FOCUS:

The program starts as soon as you sign up! You’ll get access to our portal and your pre-work, which will include our mini “Choose the right niche” training, aimed at helping you choose the right clients AND niche for you.

In addition, 24 hours after you sign up the first part of our Module 0: FCL Formula for Success will hit your inbox, aimed at helping you get the most out of the program and build your strongest business system (your mind!) so you can fast-track your business success. And any time you need help, come to our student group or drop by our Office Hours!

Module 1

If you want your business to be successful, you need to work with the right clients.

Here’s what you’ll learn:

  • How to IDENTIFY YOUR NICHE and find the folks who are desperate to work with you (there’s an art and a science to this, and it’s simpler than you think). We’ll cover how to redefine yourself in a way that makes people say “YES! Please!!”
  • Who not to work with, because the wrong people can tank your business and make you miserable as a coach.
  • The big mistake that many coaches make when starting out, that costs both them time and energy (and leads to a constant stream of “no thanks” when you try and sell coaching).
  • How to confidently talk to people about what you do as a coach, in a way that everyone on the planet can understand (and feels good to YOU).
  • The Pick 4 methodology that allows you to get clear on who you serve (and your future clients will love it!). Even if you think you already know, we’ll show you why you need to have this!
At the end of this module, you’ll know exactly who you are coaching and how to talk about your business
(no more feeling awkward when people ask you “What do you do?”).

Module 2

Are you stressed about being credible as a coach and charging an amount that you can *actually* live on? I’ll show you how to be instantly credible, even if you are brand new!

Here’s what you’ll learn:

  • How to get past “selling by the hour” and why selling packages is better for your clients and your business, plus a simple way to get better results for your clients!
  • A big mistake that coaches make when pricing their services (that you should avoid), + how to price yourself so you make money and serve your clients better.
  • How to get clients desperate to work with you (and how to communicate your value so your business stays profitable.)
  • How many sessions to include in your coaching and why, plus what to name your coaching services so you have people interested in saying YES to working with you.
  • The dream/journey approach to building your services that instantly makes you credible as a coach, no matter what your niche or background.
  • If you are an executive coach you’ll get access to a deep-dive Q and A on how to construct and market your business to corporations, plus what to charge!.
  • How to create your first big, profitable coaching package that will fuel your business
At the end of this module, you’ll know what services you are selling, you’ll have prices determined,
descriptions of what you do at each price point, and you’ll be ready to start to get your first (or next) paying clients!

Module 3 – Take Action

The most important thing to do as a coach is to apply your learning! In this module, you will focus on making real progress in your business, and we won’t release any new training.

Our goal is to make sure you are focused and not overwhelmed.

Module 4

Sales is a skill you can learn!

So if you are stressed about being pushy or gross, this module will show you how to make sales a comfortable and easy conversation that inspires people to say “YES!” to working with you!

Here’s what you’ll learn:

  • How to get past the “I shouldn’t charge for coaching” or “I’m an imposter” syndrome that can plague new coaches. Selling starts with mindset, so we will teach you how to get comfortable with selling.
  • The step-by-step journey your clients take when buying something from you (and how to get inside their mind). Plus, learn how to avoid that totally awful moment that happens when you start talking about money…and exactly what to say when you get asked hard questions.
  • Learn the anatomy of every coaching sales conversation, no matter what your niche, and understand why clients hesitate to sign up and how to handle it.
  • #1 thing to keep in mind during any sales conversation, plus how to answer the dreaded statement “wow that seems expensive” or “I don’t know, I’m pretty busy.”
  • Learn how to structure coaching consults and how to structure free coaching sessions, and why you should choose one (but not both).
  • Develop a concrete agenda for all potential client conversations, one that makes clients feel great (so they want to say a delighted “yes!” to paying for coaching).
  • Plus, you’ll get access to TWO real sales conversation so you can hear how different coaches close people into $2700 – $4000 packages!
At the end of this module you will know how to sell your services in a way that feels GOOD to you!

Module 5

How would it feel to have predictable, regular income in your coaching business?

Whether you focus on private coaching, retreats, or programs, we’ll show you how to create a simple sales funnel that will bring you clients again…and again…and again.

Here’s what you’ll learn:

  • The strategy behind sales funnels so you can create your first simple sales funnel (so you begin having predictable income…even if you don’t have a website!).
  • Create your second, more advanced sales funnel (so you are always talking to qualified candidates who can afford your coaching.)
  • Learn why the hamburger approach to your sales funnel will make people want more expensive packages and programs from you (and how to get them into those programs!)
  • Create your first introductory coaching package – one where clients can’t say no! (We will focus on private coaching as the example, but this package can be used to help you build a sales funnel for almost any kind of coaching business!)
  • Finally, learn how to get paid WHILE you sell coaching! ?
At the end of this module your strategy and simple sales funnel will be complete
(and you’ll be ready for a steady stream of clients!)

Module 6

Regardless of whether you plan on building a global business like mine, or a local business based on word of mouth, you will still need to use the internet and other tools.

We’ll simplify what you need to know and make your life easier so your website (and brand) sparkles on the internet!

Here’s what you’ll learn:

  • Learn the easiest way to brand yourself…that doesn’t cost a dime.
  • Why having an awesome website is not necessary for success (and what you can do in the beginning), plus a teardown of three 7 figure coaching websites so you can see what works and what doesn’t.
  • 4 things you must have on your website plus how to write GREAT website copy (without having to actually write it!)
  • How to do your own tech: You’ll get step-by-step training on how to set up and host your very first wordpress website, all by yourself!
  • How to create your automated sales system straight from your website, including your lead magnet, CRM and what to write (and what offers to make) in your emails so you sell coaching automatically!
  • Easy ways to take payment (that make you look professional) plus when to offer payment plans and how to structure them.
At the end of this module, you’ll have your payment plan set up, and a draft website outlined
(or even complete if you are an overachiever.)

Module 7 – Take Action

In our second Action Week you’ll have a chance to double-down on your business and focus on the tasks at hand. No new training will happen this week so you can catch up, get feedback, and lean into the work of building your business!

Module 8

You can be the greatest coach ever, but if no one knows about you then you don’t have a business.

In week 8, we’ll talk about the easiest way to focus your marketing so that you don’t put a ton of stuff out in the world and get… crickets.

Here’s what you’ll learn:

  • Why LESS marketing will net you MORE clients (and you won’t be exhausted by marketing). Plus, we’ll focus on success and show you how big 8 figure businesses got built using simple marketing strategies in the beginning.
  • The differences between ALL the major marketing platforms (there are more than you think!) plus how to choose which one is right for you. There is no one size fits all, instead we’ll teach you how to market from a place of strength.
  • Why one single platform is better for business. So if you are worried about Pinterest, LinkedIn, podcasting, speaking, networking, writing, or any of the other methods to market yourself, feel free to relax! We’ll break down the pros and cons of all of these (and more!) so you make smart marketing decisions that won’t exhaust you.
  • Why you should never pay for advertising in the beginning, plus how to set up simple SEO (and why SEO shouldn’t worry you!)
  • How to instantly expand your reach (without working harder).
  • Sample pitches that work! So you will have a formula (and real examples) of how to reach out to become a speaker or guest blogger and get known in your industry. Note: If you hate speaking/writing, we’ll show you other ways to market that feel good to you!
  • How to write great marketing copy that people *actually* want to read. You’ll take your work from previous modules and build on it, so rest easy, it’s more simple to do than you think!
At the end of this module, you’ll have your your beginning marketing strategy in place and ready to go!

Module 9

Business building doesn’t stop when you make a sale.

In fact, it NEVER stops. Signing a client is just the beginning of the journey you take with them, and how you choose to start can help or hurt the relationship.

Here’s what you’ll learn:

  • The #1 most important thing about the on-boarding process, no matter what your business model, plus 4 things that make every client happy (before they begin.)
  • What worries or scares clients (that could get them to refund).
  • Things to include in your welcome email, plus a sample welcome script. This works no matter what the program!
  • How to structure a coaching contract, what to include, and an example that you can reference. Note: remember to always get your own legal advice!
  • What type of information you should include in your reflection form or first survey (if you are focused on group coaching), plus you’ll get an example from our archives to reference!
  • Finally we’ll show you how to get great testimonials!
At the end of this module, you’ll know how to onboard clients in a way that will make your coaching clients happy and your business successful!

15 Paying Clients. The BEST training I’ve ever had!

“This was far and away an exceptional, action-focused experience – the BEST training I’ve ever had. Everything has changed in my business, I’ve got about 15 paying clients, I’ve developed 2 programs and am working on a third. Christie has a masterful ability to simplify complex marketing, sales and branding concepts – concepts that had stopped me cold to this point. Because of this program, I was able to put a coaching program and complementary services together that truly resonate for my target audience.”

Ann Sutton

ENROLL NOW AND YOU’LL GET OVER $4,000 OF BONUS TRAINING FOR FREE:

Wondering how to make more money and which option should be for you? We’ll introduce some advanced business strategy and also break-down how to create your first VIP program!

[Value $200. Yours free!]

Once you understand marketing basics it’s time to get more structured in your business marketing. With our advanced marketing and structure bonus you’ll get an idea of how to plan your time each week, and how to best use your marketing platform!

[Value $200. Yours free!]

Ever wonder how to sell retreats, or what should be included? What about how to structure them so that clients love you and what NOT to do because it turns clients off? We’ll break down everything you need to know in this special bonus.

[Value $200. Yours free!]

When you market your business you may choose to speak in person or via webinars in order to sell your programs. We’ll show you exactly how to build a great webinar, the tools and tech you need, and even how to set up your office and space so you look as professional as possible!

[Value $200. Yours free!]

Want to see what a real coaching contract looks like? Wondering what to put in your on-boarding or reflection form? We’ve got you covered in our resource guide. In addition you’ll also received a list of preferred vendors and tools that we have tested and heartily recommend, saving you time and stress!

[Value $250. Yours free!]

Want even more real life examples? Watch Christie work with past BARB students on everything from sales conversations to website reviews.

[Value $1000. Yours free!]

Finally, if you join now, you will not only get access to our stellar community, but you will also get invited to our live Office Hours with Christie! These will happen roughly once a month ongoing in our student FB group, so bring your questions! (This way you can never fall behind!)

[Value $2000. Yours free!]

JOIN US NOW!

BEST VALUE – PAY IN FULL $1650PAYMENT PLAN: 10 X $197

Access From Anywhere, Anytime, No Travel Involved

Access Build a REAL Business from anywhere, at any time. No travel involved.

The program starts as soon as you sign up! You’ll get access to our portal and your pre-work, which will include our mini “Choose the right niche” training, aimed at helping you choose the right clients for you.

Everything you need is either in our online portal, Facebook group, or will be delivered to you via email.

You can watch at your own pace as each new module unlocks. If you keep up with everything in the program on schedule, you can expect to spend 3-6 hours per week between watching the training and doing the work.

Can’t keep up? Did life get in the way?

No worries! That’s why you have lifetime access.

Landed a $2,500 paying client in just 3 weeks!

“I loved everything! But I think the training on how to build my first package and work on the niche and value prop was VERY helpful. That was what was holding me back on getting a lot of other things done. Because of this program, I was able to design my first, real coach package that landed me a $2,500 paying client in just 3 weeks! Now I feel truly confident talking about what I can offer and to whom.

To anyone thinking about the program, here’s what I’d tell them: If you are truly looking to quickly figure out how to take your coaching business to the next level, then this is the program for you! Not only will you get quick hacks to overcome some of the biggest business mistakes that coaches make with your business but you also get to wear a hat that puts you in control of your success – growing your business! Needless to say you get to meet a community of coaches who are supportive, collaborative, and just down right fun!”

Benton McTaggart

The bottom line – it’s time to become a great coach with a great business.

Hope, optimism, and “talking about coaching” isn’t enough.

And what coaching schools teach you isn’t enough either, which is okay. They are focused on making you a great coach, but I am focused on making you a great coach with a great business.

The thing I love most about coaching is that you have incredible flexibility to design a practice that suits you. Whether it’s one-on-one with private clients, working part-time, or building a global empire like mine.

It’s entirely up to you.

So close your eyes for a second, and imagine – What is your dream business?

Are you drinking at a vineyard watching sales come through?

Are you holding a coffee in one hand and a note-pad in the other, as you listen intently to your first client of the morning?

Are you curled up on your coach, writing out the homework for your very first group program, before you throw on a nice shirt and hop online to teach a webinar?

Or is your dream something else?

It doesn’t matter, because it’s all possible.

But not without coaching business knowledge, and building the RIGHT business systems. Where will you get yours? (Hint, hello!)

IF YOU KNOW YOU NEED BUSINESS KNOWLEDGE FOR COACHES, THEN JOIN US NOW

BEST VALUE – PAY IN FULL $1650PAYMENT PLAN: 10 X $197

I got so much out of BARB than I did by working one-on-one with other coaches!

“I got so much more out of BARB than I did by working one-on-one with other coaches, even though this was a group and not an individual coaching program! I absolutely got my money’s worth in the amount of knowledge and clarity I’ve gained and truly feel as though I have a much stronger foundation for my business, even though I had already been in full-on operation for several months already.

Because of this program I was able to create a signature package and unique individual session that provides value to my clients, and separates myself from other coaches with unstructured sessions.”

Denise Csaky

Our BIG UNIQUE Guarantee: Join And Make Your Money Back, Guaranteed.

Join Build a REAL Business and make your money back within 6 months, guaranteed.
(Yes. I just did say that).

Here’s the guarantee fine print: You have to do the work we give you in the program. ALL OF IT, because building a business takes work and commitment. This program isn’t for those who want to simply test-drive it for a few weeks.

And you also must prove that you’ve had at least 10 sales conversations with real potential clients (not friends or family), using everything we’ve taught you in the program.

If you submit all of your homework from the action emails and mastery sheets, and a detailed log of your 10 conversations via email before 6 months from purchase are complete, then we will happily refund you, no questions asked.

Submit any refunds to support@coachpony.com.

After that no refunds will be issued, because at some point you have to commit!

It’s Time To Be a Real Coach with a REAL Business!

BEST VALUE – PAY IN FULL $1650PAYMENT PLAN: 10 X $197

Build a REAL Business Client Experiences

These are our clients from the US, UK, Canada, Europe, Australia and New Zealand!

Here’s what a few of our past clients have said…

I signed my first VIP Client and made $5500 in one conversation!

“Hi everyone! BARB graduate here! I just wanted to share really quick an incredible experience I had because of this amazing program! So here goes… I graduated the BARB program in September and yesterday I had my first consultation since completing the program. I was so nervous I decided to hop back on the portal and go through the sales training again and well it PAID off! Not only did I sign on my first paying client, I signed on my first VIP client and made $5,500 in one conversation! I couldn’t believe it! You guys this training is so worth it and even more so because you’ll have access to it for the rest of time!”

Alena Hodgson

Did my first presentation of my package and got a $3500 client!!

“Finished BARB a couple weeks ago and did my first presentation of my package and got a $3500 job! And he says he wants to expand it to cover a few other issues they have in their business when we are done so more money to follow! Thanks Christie for all the training it really works! My class is paid and money in my pocket already!”

Celeste Young-Ramos

$1500 in sales + 1,000 new subscribers

“Christie is magical in every possible way. She has this amazing ability to see the big picture and hammer out practical solutions you can implement straight away.

Here are some of the amazing things Christie has helped me achieve:

  1. Brilliant strategy to guest post an article on LinkedIn that generated 147,000 views and over 300 comments (and counting!)
  2. More importantly is the fact that I gained 1,000 new subscribers to my opt-in list and generated $1,500 in sales (so far.)
  3. Clear-cut direction on an online program launch and how my email sequence was hindering me. I corrected it, got more interest, and as a result, more sales.
  4. Great insight/suggestions that helped bring my rebranding campaign to fruition. The cool thing about Christie is that she knows the right questions to ask when it comes to the customer’s point of view.

I cannot recommend her enough. She’ll blow you away with that intuitive mind of hers!”

Samantha Gilbert

15 Paying Clients. The BEST training I’ve ever had!

“This was far and away an exceptional, action-focused experience – the BEST training I’ve ever had. Everything has changed in my business, I’ve got about 15 paying clients, I’ve developed 2 programs and am working on a third. Christie has a masterful ability to simplify complex marketing, sales and branding concepts – concepts that had stopped me cold to this point. Because of this program, I was able to put a coaching program and complementary services together that truly resonate for my target audience.”

Ann Sutton

I got so much out of BARB than I did by working one-on-one with other coaches!

“I got so much more out of BARB than I did by working one-on-one with other coaches, even though this was a group and not an individual coaching program! I absolutely got my money’s worth in the amount of knowledge and clarity I’ve gained and truly feel as though I have a much stronger foundation for my business, even though I had already been in full-on operation for several months already.

Because of this program I was able to create a signature package and unique individual session that provides value to my clients, and separates myself from other coaches with unstructured sessions.”

Denise Csaky

It’s a step-by-step system, all you have to do is follow the instructions to get clients. 2 clients signed up for packages worth $1500!

“I liked the whole methodology of Build a REAL Business, it’s a step-by-step system, all you have to do is follow the instructions and get the work done to get clients. Additionally, the Sales Challenge inspired me to just ‘do it’ and out of the 5 consults, 2 clients signed up for packages worth $1500!

Training with Christie made me feel comfortable, welcome and most important CAPABLE of launching my coaching business. The work required to start your own “business” is skimmed over in coaching school. Many of us who are starting our coaching businesses have never been a small business owner and that can be overwhelming. Christie built a sense of community from ensuring we had accountability partners, to sharing successes and encouragement on the FB page, to inspiring us to FAIL FAST, FAIL OFTEN. I loved Christie’s clear eye approach that also encourages FUN.”

Lisa Gilette

During the program, I picked up a new client, interview and retreat!

“I signed up for BARB because I started my coaching practice almost a year ago but still felt stuck about how to find new 1:1 clients, and what direction I wanted to build my practice overall.

During the program, I got much more clarity on the niche, client pain, client dream, and client journey, and better website copy on those. I also picked up a new consulting client, a free interview, and a new retreat during the course of BARB. I’m really glad I found this program! It was an enormous help. THANK YOU, CHRISTIE! Really strong work!”

Sara Jones

Learning packaging and pricing and the sales funnel process was so valuable!

“I joined BARB because I wanted a program that was focused on growing a business – something lacking in most coach certification programs.

After completing the program, I have to say that learning packaging and pricing and the sales funnel process was so valuable! Christie’s emails and posts throughout were great – she was very involved and participative. That was wonderful.”

Patricia Browning

This program is worth every freaking’ penny!

“I can’t choose just one thing that was super helpful, it all was and the whole program just goes together so well.”

Here’s what I accomplished: Retooled website for clarity, really nailed down the client dream/journey, designed packages and sales funnel, figured out which marketing platform to use, got a strategy nailed down for getting started in that platform, and put myself out there. Oh, and started writing a blog!”

Sam Salenger

My product offer is solid and my website is up!

“Because of this program, I was able say that “I am a financial coach for women” when people ask me what I do. Instead of, “well, I’m trying to start a business that does…blah blah blah”. It gave me the confidence to own it, and I got some really good structure around my offering. Now that I’m done, my product offering is solid and my website is up! I’ve also arranged to host seminars in my neighborhood. This was well worth the price!”

Katherine Krantz

Landed a $2,500 paying client in just 3 weeks!

“I loved everything! But I think the training on how to build my first package and work on the niche and value prop was VERY helpful. That was what was holding me back on getting a lot of other things done. Because of this program, I was able to design my first, real coach package that landed me a $2,500 paying client in just 3 weeks! Now I feel truly confident talking about what I can offer and to whom.

To anyone thinking about the program, here’s what I’d tell them: If you are truly looking to quickly figure out how to take your coaching business to the next level, then this is the program for you! Not only will you get quick hacks to overcome some of the biggest business mistakes that coaches make with your business but you also get to wear a hat that puts you in control of your success – growing your business! Needless to say you get to meet a community of coaches who are supportive, collaborative, and just down right fun!”

Benton McTagga

If you want guidance on how to actually setup a real coaching business, this training is a must have!

“I’ve done so much since taking the program, including:

1) Creating my package and pricing!

2) Being more confident on how to have sales conversations.

3) Creating my Loss Leader and setting up my scheduler and

4) Putting myself out there! Either in the program by participating in the sales challenge, volunteering for a sales consult or just posting on FB.

I feel so much farther along in my coach training just by completing this program. Thank you!”

Allison Watkins

I’ve enrolled a new, paying client for the first time in 10 months and only the second time ever!

“I enrolled in BARB because I didn’t get the structure I needed during coach training to actually start a coaching business, and the timing was right for me to join now.

Because of this program I was able to enroll my first paying client in months! We’ve had two coaching sessions, and it’s going great so far. It’s gotten me excited about coaching again!

I’m thankful for this program and feel like this was the round I was meant to join :)! I’ve built valuable relationships with fellow BARBers through the FB group, and was able to get more clear on what I’m offering my clients, as well as let go of some of my fears around sales.”

Sarah Macy

$12,000 of business a month for the next 6 months!

“I’ve been in business for awhile, and I wanted to invest in a big program launch. So, I hired a fancy consultant for 20K to make sure I hit it out of the park, and instead of making a ton of money following his plan, I actually lost money! When it came time for my next product, I ended up talking to Christie. She helped me lay out my next launch in a simple and cost-effective way, and it was my most successful launch to date!

Update: So I hired Christie again to help me with my latest launch. She strategized it with me, helped me create the emails, and walked me through every step of the process. I just closed $12,000 of business a MONTH, for the next 6 MONTHS. This is the most successful launch I’ve ever had. I’ve never been happier in my business.”

Bobbi Palmer

Join already! I’ve already had one sales call!

“I joined BARB because Christie’s email about sharing your story on social media and hearing crickets hit far too close to home for me. I knew I needed help. And now I’ve got an awesome coaching package which I never would have figured out, sales copy, and I’ve already had one sales call with another one scheduled. I’d been plagued by shiny object syndrome, but this program was so worth it!“

Asia Eswana

I never regretted signing up for BARB in the middle of my IPEC training – it was easy to integrate the lessons and action-steps.

“As a coach in training through iPEC, there is a TON of information coming at me and I’m doing my best to absorb it all. But I also knew I couldn’t afford to let the business training go until I was certified, not if I want to quit my day job sooner rather than later. I never regretted signing up for BARB in the middle of my iPEC training – it was easy to integrate the lessons and the action steps and did not leave me feeling overwhelmed with all I had to do. Thank you, Christie, for creating this program in such a way that it fits within all the other things your students have to do. I feel MUCH more confident about how to get clients.”

Hilary Clark

I’ve done extensive business training course the last 2 years but Christie’s is above and beyond the others!

“Because of this program I was able nail my niche after feeling lost! Christie’s method was a complete breakthrough for me. I feel total and complete peace that I’m on the right path now and I have total confidence that I can make a living doing what I love, while also transforming lives in a powerful way! Christie is amazing, total expert status and so fun! This program is worth every penny! I’ve done extensive business training courses the last 2 years but Christie’s is above and beyond the others! It’s practical, addresses common obstacles for coaches, and is empowering!”

Rachel Madore

I feel like I’ve gotten further ahead in the last 8 weeks than I have in the last 6 months experimenting and wasting time.

“Loved the workshops and the sales challenge. Thanks for pushing us and providing a forum (FB group and accountability partners) to really see results.
“Because of this program I was able to create my signature coaching package. I developed a product for my sales funnel. I began mapping out my sales funnel (still in process.) I expanded my business from just coaching to also workshop facilitation. I raised my prices…most proud of this! I also Increased my confidence in my ability to actually build a business.”

Ashley Cash

I’ve accomplished a lot! Website pages done and 2 paying clients.

“I’ve accomplished a lot! My Pick4, dream, journey, a website pages done and 2 paying clients. I’m much farther along than I was, and in a much shorter time than it would have taken me to do by myself. Christie has amazing energy and is genuinely excited to share her tips to help you be successful in the business of coaching. You will definitely be glad you joined the program!”

Nancy Terrel

I was able to clarify my niche and put myself out there as a coach.

“Because of this program I was able to clarify my niche, and put myself out there as a coach. I feel more confident in what I have to offer, and I was able to take action that felt scary. It’s a great program that covers all of the pieces you need to have in place for a business. It keeps you moving forward with action and doesn’t let you sit forever “thinking it through.” It lays things out simply enough that you can actually take action on things, and Christie tells you when something isn’t worth the distraction at the moment. I also love that the business piece is coming from a coaches perspective, who understands some of the unique difficulties coaches have in building a REAL business. Definitely worth the investment.”

Charity Friesan

This is a real leg up into working out how to structure your client offering.

“Because of this program I was able to articulate to people (friends and strangers) what it is I offer as a coach, without sounding like a woo woo coach, you know, when people say ‘oh, you’re a ”life” coach’ and do the air quotes like it’s somehow not a good thing! In other words, how to use potential clients’ language and connect more effectively!

“This is a real leg-up into working out how to structure your client offering, full of real life examples which help you put things into perspective, into context and to focus in the right places instead of getting caught up in the weeds.”

Karen Crawley

Imagine having a solid and simple structure to help you kickstart your business. It is possible and BARB will absolutely get you there!

“During this program I nailed down my niche, started my copy through my pain, journey and dream, secured a domain, host and started my website and logo. I also talked other coaches about creating partnerships. I am on my way!

“To anyone thinking about joining the program, all I have to say is this: Imagine having a solid and simple structure to help you kickstart your business. It is possible and BARB will absolutely help you get there!”

Lisa Corrick

Because of this program I was able to gain clarity, confidence, and move my business forward.

“I joined BARB because Christie is down to earth, honest, and doesn’t tolerate BS. During the program I got clear on my niche, set up my website, got my first interview for a corporate proposal I submitted.

Because of this program I was able to gain clarity, confidence, and move my business forward. I now have the right mindset to start attracting the right clients (invaluable and priceless!)”

Desiree Perez

If you need some handholding and buttkicking simultaneously, this is the program for you.

“I loved the training and the interaction with Christie. Because of this program, I have a clearer idea of who my audience is, and have developed web copy that I feel more comfortable with (whereas before I was frozen with fear on where to even begin!)

If you need some handholding and buttkicking simultaneously, this is the program for you!”

June Kaewsith

One of the best decisions I ever made!

“Working with Coach Pony was one of the best decisions I ever made in building my business. This program will lead you through from building your foundations to launching your coaching business. If you follow the steps, you will have everything you need to build a flourishing business.”

Myles H. Smith

This is the best group, hands down, for new coaches!

“This is the best group, hands down, for new coaches! Christie Mims is genuine, clear, direct and HELPFUL. Her programs are super effective and on target for a new coach.”

Yvette Costa

I’ve been in business for a couple years and this is WELL worth the investment!

“I’ve been in business for a couple years – really working at it for about a year. I feel like it’s going pretty well, but wanted to step it up. I had a call with Christie and she told me it probably wasn’t right given where I was in my business, but it was relatively cheap and I wanted to really focus my efforts this year, so I signed up!

The most helpful thing for me was the dream/journey approach that Christie teaches. For sure – learning how to write and speak to your target audience with that structure has been very helpful for me in developing copy for my site and just talking to people about what I do. To anyone thinking of joining, do it! It is WELL worth the investment. I wish I had this out the gates – I think I’d be WAY further along then I am, but am glad I got this info at this point at least!”

Leila Hock

A huge jumpstart on getting my busines up and running…

“I was a little apprehensive to sign up at first since I hadn’t even done Mod 1 of my coach training, but I thought that it would give me a huge leg-up heading into the program…and it did! I’m gonna be hitting the ground running full-speed when I graduate!

I am so far ahead of the game at this early stage of my life coach training. Not only did the program give me a huge jumpstart on getting my business up and running in an effective fashion but it really pushed me to clarify exactly who I want to coach and why. That, in and of itself, was worth the price of admission!”

Rick Harrigan

I haven’t started my certification yet, but now feel confident that once I finish my coach training, I can start building my businesss!

“I haven’t started my certification yet, but now feel confident that once I finish my coach training, I can start building my businesss! It is also great that I have a community of people on the same path who are there to share information and be supportive. I joined BARB because of Christie’s success as a coach, her enthusiasm and her ability to instill trust. I believe in investing in learning and it made sense to me that I would need to learn how to build a business, not just how to coach.”

Adelle Field Burton

“Do it! It’s been incredibly well-paced, organized, and covers so much material! What would have taken me months or years to stumble through and figure out was clearly laid out as a step-by-step process to use (and personalize) with real-time feedback. Great!”

Polly Goddard

“As much as I loved my training at iPEC the execution to the business of coaching is minimal. You take it one step further and it is so appreciated.”

Michael Levine

“The program gets straight to the point of starting a real business, and I love it.”

Lisa Ingall

Here’s a real time look inside the program at sales and the overall experience!



















Will I get feedback from Christie?+
I’m really busy, how much time does it take?+
Can I refund the program if it’s not for me?+
My coaching program promised business training. How is this different?+
I’m new to coaching and starting certification, is this for me?+
I’ve started a business, is this for me?+
Will we be covering how to incorporate and all the legal parts of setting up a business?+
What are the program dates again?+
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