Coaching 101
Real Answers About Building a Coaching Business
Coaching 101 is where we answer the questions new and growing coaches actually ask—about certification, pricing, finding clients, niches, and making money without turning into someone you don’t recognize.
Make it easy
Start With the Question That’s Bugging You Most
You don’t need to read this in order. Pick what you’re wrestling with right now and jump in.
- How do I start a coaching business?
- Do I need to be certified to become a coach?
- How do coaches actually make money?
- How do I find paying clients as a coach?
- How should I price my coaching?
- Do I need a niche to be successful?
- Should I run ads as a new coach?
- What should I know about life coaching before starting a business?
Each question links to a dedicated page with a clear answer—and optional podcasts, blogs, or trainings if you want to go deeper on the topic. Heads up: We also try and keep things fun!
A Quick Note From Me (Christie)
I’ve been a full-time coach since 2012. I didn’t start out coaching coaches—I built my own career coaching practice first, served thousands of paying career clients, and learned a lot the hard way. I got into business coaching because all kinds of coaches started asking me to help them become successful, the way I had become successful. So, I started a safe place to talk about what it’s really like to run a coaching business: The good, bad, and the ugly. Note: We also sometimes talk about chocolate here too!
Use this guide to get oriented, get grounded, and move forward with a little more confidence and a lot less noise. YOU’VE GOT THIS!
And, if you want support, we’re here!
Ready for the Next Step?
The next step is getting clients.
If you want a detailed action plan on how to find clients WITHOUT social media, awesome. Skip doomscrolling and grab this free blueprint instead (because it will pay-off in an actual client – plus you’ll feel so much better!).