Category Archives: Marketing

How to Become a Career Coach (a simple guide!)

Guide to becoming a career coach

Hey – welcome to Coach Pony, a website devoted to making your life coaching  business a happy reality :). Have you ever wondered how to become a career coach? Maybe you are like I used to be, someone who has a corporate background and who LOVES helping people excel at their work. Or maybe you […]

The Problem with Marketing Myopia for Life Coaches

Have you ever thought about marketing, and been instantly exhausted? Or overwhelmed? A lot of new life coaches have marketing myopia, in this case meaning that they are either: 1) Focused on being EVERYWHERE! ALL AT ONCE!! to the exclusion of everything else or, 2) Totally overwhelmed by marketing, and therefore figuratively hiding under a […]