Category Archives: Marketing

How to Become a Career Coach (a simple guide!)

Guide to becoming a career coach

Hey – welcome to Coach Pony, a website devoted to making your life coaching  business a happy reality :). Have you ever wondered how to become a career coach? Maybe you are like I used to be, someone who has a corporate background and who LOVES helping people excel at their work. Or maybe you

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Why I Shut Down My Free Facebook Group, And Other Grumpy Business Lessons

Should you start a Facebook Group?

Do you ever overthink a decision? Agonize about it, going back and forth while you anxiously chew your nails or think about eating more chocolate? Me too! 🙂 My latest business decision involves what I like to call “Annoying Uncle Matthew” (i.e., a relative we can’t get rid of even though we desperately do not

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The Problem with Marketing Myopia for Life Coaches

Have you ever thought about marketing, and been instantly exhausted? Or overwhelmed? A lot of new life coaches have marketing myopia, in this case meaning that they are either: 1) Focused on being EVERYWHERE! ALL AT ONCE!! to the exclusion of everything else or, 2) Totally overwhelmed by marketing, and therefore figuratively hiding under a

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