Hey, Coach! Let’s get you a steady stream of coaching clients.
It’s time to build a stable business that can pay your bills…
… and support your life!
Join Build A REAL Business and we’ll show you exactly how to build a real coaching business. One full of happy, paying clients, just like our students…
“I filled my business to one client over capacity”
“I’m doing $10K months!”
“I had to hire an assistant, I’m so busy!”
The Problem: Can you even do this today?
You need clients now, and you can’t afford to spin your wheels.
Everything feels so much harder. The market feels saturated. A.I. is everywhere. The world is changing fast. But even so, you’ve done the hard work: You’ve got the coaching chops, the heart of gold, and the desire to help people.
Then reality hits
- Clients? Finding them feels like a scavenger hunt with no map.
- Sales and Marketing? You’d rather organize your sock drawer than be pushy or ask friends to pay you for coaching.
- Pricing? Is “a lot” a valid number?
- Economic uncertainty? Suddenly everyone’s clutching their wallets tighter than you clutch your morning coffee.
Frankly, you don’t want to waste your time. Or end up with nothing but zero clients and a lot of bills.
This is what you actually want:
- You want a plan that cuts through the noise.
You want a clear, proven roadmap to build your business and help implementing it – so you are confident and not overwhelmed.
- You want predictable income.
Your rent or mortgage won’t pay for itself. And you like nice things, you want to be able to afford them, not stress out about where the money is coming from.
- You want happy, paying clients.
You want to help people and make money because you love this work. And there’s nothing wrong with that.
The Solution: BARB.
Build a REAL Business is your roadmap to paying clients.
(And no, you do not need to sell coaching to friends and family. No sirree!)
Learn to get clients fast and also get support over time.
How it started in BARB:
“I closed seven students in my first group program for 2,500 Euros each (I now charge €2,999)!”
How it’s going:
“My business is going so well I sold out my program and had to hire someone to help me, and I have a micro micro niche! I must say that without BARB I had nothing. I am a master at selling because of the journey and lessons in BARB.
I’m celebrating! I’m a finalist for an award in my industry. Again, couldn’t have done it without BARB and Coach Pony’s help.”
– Sandra Kim Jordaan, The Yacht Purser
How it started in BARB:
“I feel like I’ve gotten further ahead in the last 8 weeks in BARB than I have in the last 6 months experimenting and wasting time. I just closed my first $500 workshop!”
How it’s going:
“I filled my business to capacity with 1 client over my goal!”
– Ashley Cash, ACash Coaching
Imagine if you had a clear, step-by-step plan
A plan to build a coaching business that not only survives the economic rollercoaster but actually thrives on it.
That’s BARB, short for Build a REAL Business.
To get clients on repeat you need 5 core business systems. These systems work together to bring clients to you at a steady clip, and provide a concrete foundation for your business.
In today’s world you can’t stumble your way into a successful coaching business, or build one based on hope.
Instead, build 5 systems if you want a steady stream of clients
In good times and bad, the businesses most likely to succeed are ones built on a stable foundation. Miss a piece, and it all falls apart.
MARKETING SYSTEM
To help clients find you
EDUCATION SYSTEM
To help explain to them why they need a coach
CONVERSION SYSTEM
To get them to YES to hiring you
ONBOARDING SYSTEM
To set them up for success
COACHING SYSTEM
To help your clients get the best results possible
Got a marketing plan but no sales plan?
You won’t get clients.
Great at sales but have an offer no one wants?
You won’t get clients.
Got a pretty website but no strategy behind it?
You won’t get clients.
IF YOU WANT A STEADY STREAM OF CLIENTS, YOU’VE GOT TO BUILD ALL 5 SYSTEMS.
CURRICULUM
Here’s your 9-week roadmap to build the 5 business systems you need
Build your 5 core business systems and learn to get clients on repeat.
In BARB, you’ll build your firm business foundation right from the start. Whether you are just starting out, or you are a coach who has been experimenting without a lot of success, we’ll teach you the business systems you need so that the right clients come to you on repeat. Each week a new module will unlock to keep you focused and not overwhelmed.
BUILD Your Systems
Coaching System
You’ll focus on defining and testing your niche, so you know it can support you, and then you’ll move into building out your packages and setting your prices. Most importantly, you’ll learn how to be credible as a coach, even if you are brand new!
Sales System
Take the sleaze out of sales and learn timeless principles so that you have sales conversations and sales funnels that actually feel good…to you and to your clients.
Education System
Learn exactly what content to put on your website homepage, about page, and services page so people really want to buy your coaching. You’ll also develop your own personal branding, create excellent web copy (even if you hate writing!), and build a great automated email sales funnel, so that you can nurture people and sell coaching while asleep!
Marketing System
There’s no “one size fits all” in marketing. You’ll learn how to build an effective marketing plan that won’t exhaust you, based entirely on your unique strengths (so if you hate Instagram, you don’t have to do it!). Learn how to gently pull people into your world so they get excited about your coaching!
Onboarding System
You’ll learn how to onboard clients in a way that makes them feel great, and ready to get the most out of coaching with you. We’ll cover everything from what to put into your coaching contracts, to how to avoid refunds, to how to get great testimonials!
Here’s your breakdown of what we’ll cover, week by week:
Get consistent and
go full-time.
In our ADVANCED BONUS content, you’ll grow your business. You’ll start to learn how to think like a CEO, develop a growth plan, and diagnose problems in your business. You’ll take on more clients, and develop the business skills you need for lasting success.
BONUS: Grow Your Business
Marketing Bootcamp
You’ll get more serious about your marketing and metrics, and learn how to attract more people and fast-track what’s working in your marketing in this 10 day advanced training.
Your $100K Growth Plan
Now that your marketing is in top shape, you are ready to grow and develop your $100,000+ growth plan. Use the provided template and follow the training to build your step-by-step plan to grow to six-figures (and beyond).
Metrics and Numbers
You’ll learn the most important numbers to track, so you never feel lost or confused about your business. And if numbers scare you, don’t worry! We’ll give you a simple tracking system.
Diagnosing Problems in Your Business
Building a business can be tricky and not everything will work perfectly all the time. That’s why we’ll teach you how to use data to diagnose problems in your business and fix anything that’s not working.
Live support takes your business to the next level.
To get the most out of a group program like this, you need access to regular live support. Unlike other programs, we don’t leave you after a few weeks. Instead, we offer a different live, small group support call every week, and a robust online community so you’ll never feel confused or alone. You’ll have access to all of our live support for the rest of 2026. Start and grow your business with us!
BONUS: Support in 2026
LIVE Community Calls
Building a community that supports you is critical to your success. We host regular calls to connect with other BARB students so that you can create referral partnerships, build collaborations, and make friends.
LIVE Q&A Calls
Getting your questions answered is essential. We host regular group Q&A calls so you can get your specific questions answered by Christie and Team Pony. You’ll get tons of personal attention in these calls even though BARB is a group program.
LIVE Mastermind & Hot-seat Calls
Tapping into the power of peer wisdom is a known hack for accelerating success. We host mastermind calls to give you access to shared wisdom from fellow coaches and also include hot-seats with Team Pony to dive deeper into your business.
LIVE Advanced Growth Calls
While building your business, it’s important to be with a community that grows with you. We host monthly advanced growth calls for students who have graduated into our advanced bonus training.
24/7 Online Community
It’s important to be able to ask questions and get feedback in-between calls at your convenience. The optional Coach Pony online community (hosted in a private Facebook Group) is an always-on place to connect with other coaches and Team Pony, get insight into other business, and get reviews on your work.
The training, support, and community will help you both get clients quickly, as well as keep you motivated and focused over time.
How it started in BARB:
“Celebration alert: I just closed my first package in my new coaching business. My client was a stranger when I started the BARB program, and now she has paid upfront $3,000 for a 3 month package. You rock, Christie Mims.”
How it’s going:
“I’ve been doing steady $10K months! I have a good problem thanks in part to you, my 1:1 coaching practice is full and I have a waitlist.”
– Benjamin Easter, Lucid Shift Coaching
WHAT’S INCLUDED IN
BUILD A REAL BUSINESS.
We are the community you’ve been looking for!
We offer structured training, implementation support, and community. So you learn AND do.
Included is all of the key training you need to start and grow a coaching business, + real live support, so you get the work done and you don’t feel alone.
Step-by-Step Training
Never feel lost or confused, or wonder “what do I do now?” You’ll always know exactly what to do next with our super concrete training that keeps you focused on what’s important NOW.
5 Core Business Systems
Want to create a steady stream of clients? No problem, every successful coach uses these same strategic systems to get clients on repeat. In the first 9 weeks of our program, you’ll have yours set up!
BONUS Growth Training
In our advanced training, learn how to grow your business, get more clients, and think like a CEO. Unlike other programs that give you a few weeks of basic training, we stick with you as you grow!
A Fabulous Community
You’ll never feel alone. When you join BARB you’ll get a community of over 1,800 coaches who are ready and willing to help you, and understand exactly what you want to do. Bonus: You’ll get to see inside other businesses!
Implementation Support
Get real feedback on your work, get your questions answered, and always know you are on the right track via our student Facebook group and live, small group Zoom calls. Get feedback online or live (on Zoom): you’ve got options!
Lessons and Worksheets
Love to be able watch something more than once, or refer back to training? Like content that is straight to the point? Our video lessons and Mastery Worksheets will keep you focused.
We ALSO have amazing extras you don’t see anywhere else…
Mindset Skills and Coaching Tools Library
This library is unique, you won’t find it in any other coaching business program. It features some of the most useful life coaching skills, plus helpful mindset tools, to make sure you and your clients are always moving forward.
Ultimate Resource Guide
Ever want to see a real-life coaching contract? Or wonder how to find a good website designer or developer? Or even what kind of microphone to buy if you want to do webinars? This guide has you COVERED. It’s a deeply curated list of people, products and resources that we know work. It’ll save you time, stress and tears.
Advanced Live Support
As you grow, you need more advanced support. When you graduate into our bonus training, we help you take on the identity of a CEO in our exclusive, monthly advanced group support calls. We’ll dig deeper into your business, use metrics to troubleshoot problems, and give you a community of more experienced coaches.
Join the waitlist!
Build a REAL Business is currently closed for enrollment.
How BARB Works
Start right away
The program starts as soon as you sign up. You’ll get instant access to our student portal as soon as you enroll, and can immediately begin working on your niche and completing our welcome mindset work.
Then work through each module in order, so you never feel lost or overwhelmed.
The BARB program builds on itself, so the work you do in the first module will be important in later modules, accelerating your progress to paying clients. Each week a new module will unlock, complete with videos, slides, mastery worksheets, and additional helpful resources. You’ll dive in and work at your convenience (allowing you to watch and re-watch the material), and come to our small group, high-touch, live support calls, or post your work in our online student Facebook Group so you get all the feedback and help you need to make progress.
Work at your own pace. You have plenty of time.
You have a life, take vacations, and need breaks. BARB allows you to live your life and work on the business. You can hop in and out of the program whenever life happens, we’ll be here when you return.
Need help or have a question? We’ve got tremendous LIVE support.
You won’t be alone in BARB, ever. Build your community of awesome coaches and get help directly from the experts at Team Pony on our live Zoom calls. OR, bring your questions and work to our student Facebook Group where our BARB mentor is at the ready. There’s always a group support option to fit your style and schedule.
DAILYYou’ve found your herd!
OUR COMMUNITY IS AMAZING!
We are for coaches, by coaches, and you’ll feel the love when you join us.
Join the waitlist!
Build a REAL Business is currently closed for enrollment.
14-Day No-Risk Guarantee
Try BARB at no risk! BARB comes with a 100% no-risk guarantee. Our hope is that your business is transformed via the business skills you develop through this program.
We also expect you to give it your all, because change requires work – sadly there is no magic bullet to building a coaching business. That’s why in order to be eligible for our 14 Day Guarantee, you must submit proof that you did the Module 1 coursework.
If you do the full Module 1 coursework, don’t feel that it helped you, and submit your mastery sheet within 14 days of purchase, we’ll promptly refund your course fee. To be clear, if you do not include your completed coursework requirements within the 14 day period, no refund will be issued. It’s up to you to submit on time.
“I’ve served over 40 one-on-one clients and filled all of the slots for a group program.”
Before I started BARB, my coaching business was in its infancy. I had a few coaching clients, but almost all of them came through referrals. I struggled to market and sell my services and didn’t know what to do next. I was writing a weekly newsletter and posting on social media consistently. But it felt like I was missing a piece to a puzzle that I just couldn’t find. I didn’t understand why I wasn’t attracting more clients, and I wasn’t interested in joining all of the other gimmicky programs out there that promised I would make 6-figures in 6-minutes. Those messages didn’t ring true, and I was looking to build a business that could withstand the test of time.
When I finished the BARB program, my coaching business was a real business, as the program name implies. With the tools provided in the program, I created a marketing and sales strategy that I could rely on, and I became part of a community that I am able to go to for help and advice. BARB provided clarity and that clarity gave me the confidence I needed to run my business. I’ve served over 40 one-on-one clients. I also launched and filled all the slots for the first cohort of a group coaching program and have plans to expand my reach more significantly this year. I feel like the fundamentals I learned in BARB provided a solid foundation I needed to help my business grow, and I’m so glad I made the decision to join the program.”
– Toya Gavin, Legally Bold and Woke Up Worthy
“I have 9 clients at $10,000 each!”
Working with Coach Pony was one of the best decisions I ever made in my business. If you follow the steps, you will have everything you need to build a flourishing business. I have 9 clients at $10,000 each!’
Myles H. Smith, Empower Transitions
“I 5’xd my earnings from last year!”
I 5’xd my earnings from last year! I also just ran the second session of my 8 week relationship group coaching course for men. It’s a group of dedicated, focused guys daring to figure out their relationship lives and I’m loving it. Thank you Christie! My ability to do this is built so much on the foundation you teach us here and the support of this community.”
Matt Hilliard Ford, Relationships That Work
“I’m $4,700 away from breaking $100,000!”
All of the things you taught me in BARB helped sooo much. Thank you!”
Amy Ashley Sanchez, Swim Against the Current
“I’ve closed $11,600 worth of coaching” (before launching!)
Before I started BARB, I had no idea who I wanted to coach on what. I had a big list of things I didn’t want, a few ideas of things that sounded cool, and no idea how to start.
Because of the BARB program, I felt confident telling people in the dog park, at the coffee shop, or at a tech conference how I could help leaders and academics in emerging fields deliver accessible, high-impact talks AND I had a few sales calls on the calendar
Today, my coaching business is starting to look like a real business and is quickly becoming my primary source of income. This quarter I’ve already closed $11,600 worth of coaching and will be formally launching early next quarter!”
Tre Balchowsky, Trebalchowsky.com
“I was able to shift from coaching on the side to having a real business!”
“Just DO it! I almost didn’t sign up because of the investment and BARB is SO much more valuable than I thought it would be. During the program I got new clients and was able to shift from coaching-on-the-side to having a real business!”
Dana Conley, Life Harmony
“In less than 5 weeks we made $29,000 from a brand new group coaching program!
“We didn’t have a fancy website or marketing, but we did get really clear on our ICA, Dreams and Pain Points (thanks to BARB). I’m super grateful for Christie Mims and the support here in this group!”
Natalie Barron, Core Creation Coaching
“It’s official! I have handed in my resignation. Bali here I come!”
“Realisation has hit me that never again will I have to write a CV or work for someone else. Bali, incredible life and coaching business, here I come!”
Caitlin Taylor, Warrioress Business Coach
But it’s not just about big wins.
Building a lasting business is about making progress each week – from niching to websites to sales!
For example, here are some weekly wins from our students:
BARB is by Coaches, for Coaches.
- No “one-size-fits-all.” Your business is special and should work for you.
- No “I will teach you the one specific way that worked for me.” As coaches, we are all different. You are going to learn timeless business strategies, not just one random approach that worked for one coach.
- No vague teachings that make you regret signing up. We are all about concrete systems and steps, clear examples, and lots of help.
- No failure to finish. Here in BARB we have a focus on action and community so you keep going (in other words, we aren’t another program that will sit on your shelf).
“The first program I have gone through from beginning to end”
Hi Christie! First off, I just wanted to say thank you thank you THANK YOU for this BARB program! I will say, without shame, this is the first program I have gone through from beginning to end and stayed on track with! I was so motivated because of how clearly you were able to break everything down in order to establish the systems and foundations I needed for my business. I would have never made it this far without BARB, thank you for this amazing program!
– Latoya Braithwaite
Compare BARB to other programs…
| Business basics | 5 Core Business Systems | By coaches, for coaches | A community of coaches | Lots of support and help | Coaching Skills and Tools Library | Price | |
| BARB |  | | | | | | $ |
| Business Training Programs | | $$ | |||||
| 1-on-1 Business Coaching | | | | $$$ |
Don’t just take our word for it…
Your Next Steps
Step 1: Enroll in BARB
Step 2: Log in and start work!
Step 3: Get ready for paying clients. *FINALLY*
If you want stability and a coaching business that works, you need a firm business foundation.
This foundation is what brings you paying clients.
This foundation is what brings you stability.
This foundation is what brings you confidence and peace of mind.
Join the waitlist!
Build a REAL Business is currently closed for enrollment.
“I got so much more out of BARB than I did by working one-on-one with other coaches
“I got so much more out of BARB than I did by working one-on-one with other coaches even though this was a group and not an individual coaching program! I absolutely got my money’s worth.”
– Denise Cskay, The Firefly Moment
You’ve met BARB, now meet Christie and Team Pony
Coach Pony was started in reaction to all the sleazy Facebook ads out there telling you that you can make 6 figures as a coach overnight.
It’s a safe space for people who want to build real businesses with solid foundations to learn, support each other, and get brutal honesty on what it’s like to be a successful coach day in and day out (no to sitting on a pile of jewels, yes to chocolate on the pants).
And, if you are wondering about me, this is the place where most coaches would tell you their rags to riches story, something sort of like this: “I was a mess and alone with nothing but my stilettos, and now I make a million dollars and live on a chocolate cloud!”
But I’m not going to do that, because my story shouldn’t matter as much as what I’ve been able to create.
So, instead, here’s an honest list of some things I’ve done in my business in the last decade:
- Forbes named me a Top 100 for careers. (I started as a career coach and still maintain that side of my business. I’m not a coach who grew up selling coaching to coaches.)
- In the beginning, I only did private coaching. I went from charging $2,500 to $6,500 for one coaching package and ultimately built my private career coaching program to be application-only.
- I’ve built large-scale group coaching programs that took my private coaching 6-figure business to well above 7 figures.
- I’ve served thousands of paying clients, and my work has reached over 2 million people.
- I’ve written a book (and turned it into an evergreen program that makes me money every month).
- I’ve hired other coaches to work for me and coach my career clients one-on-one.
- I’ve gone from a one-woman operation to a 4-person team.
- I’ve created multiple successful client retreats and had my business take me on vacation.
I want you to succeed. That’s it. That’s all I care about.
You can’t help others if you can’t support yourself. The more coaches I make successful in business, the more people in the world can get the help they need.
Say Goodbye To…
FEELING ALONE
Feeling alone. We give you support through 2026, because building a business takes longer than a few weeks.
FEELING LOST
We give you step-by-step training and guidance to start, grow, and scale your business. No other program offers this.
FEELING CONFUSED
We give you amazing ongoing live support via our group and live calls, so you get your questions answered.
Say Hello To…
A sense of relief, and finally feeling confident.
This is what you want to do, and we are here to help make sure your dream happens!
Remember: We have a risk-free guarantee so you have nothing to lose and everything to gain.
