Give us some time, and we’ll help you build a business full of happy, paying coaching clients.

(even if you have no idea where to begin!).


Does this sound like you?

How do I get paying coaching clients? I mean, seriously. HOW??

I’ve spent hours posting on Instagram trying to get clients into my new program and…nothing. What am I doing wrong?

I’m scared to put myself out there, what if people think I’m a fraud?

You are not alone.

It’s no secret that most folks who optimistically hang out their shingle as a life coach never make any money.


Well, they get so caught up in wanting to be a life coach, they forget that they are also a business owner.

Coaching skills are great.

And being a successful coach is as awesome as you think it is (freedom to work in your pj’s? Check. Thank you notes from happy clients that make you feel awesome? Check. Creating amazing experiences like programs and retreats. YES please, I’ll have some more!).

But, just knowing how to coach isn’t enough if you want to be successful.

You also need to know how to run a coaching business.

Most coaches do this:

Which is odd, considering most coaches paid to learn HOW to
coach. Why wouldn’t you invest in HOW to run a business?

What you need to do instead is this:

That’s where we come in. Team Pony Waves Excitedly

This could be you:

  • “I sold out my course – I have to offer more seats next time!“
  • “I had to hire an assistant because things are so busy!“
  • “I opened my inbox and saw the NICEST testimonial from a client. It gave me all of the feels.“
  • “3 more clients booked this week (!!).“
  • “Just met with my publisher and turned in my book. Yes!“
  • “My coaching went from side hustle to full-time job.“

How do we know?

Over the years we’ve worked with thousands of coaches across all different niches, and here’s the path that successful coaches take. They don’t just do one thing to build strong businesses that last, they actually go through three distinct phases.

Successful coaches…

  • Learn ALL 5 basic business systems (Marketing, Education, Conversion, Onboarding and Coaching), so that they know how to run a business and get clients.
  • They work on their mindset.
  • They seek out a community to help keep them focused and motivated.
  • Then…they get clients!

Successful coaches…

  • Learn how to track what’s working.
  • Start measuring their marketing metrics.
  • Continue to refine and develop their offers.
  • They seek out a community of coaches to help them focused and motivated.
  • They work on their mindset.
  • Then…they grow!

Successful coaches…

  • Double down on the key profitable offer that is going to scale.
  • Start to build a team.
  • Continue their mindset work to grow.
  • They seek out a community of coaches to help them focused and motivated.
  • They work on their mindset.
  • Then…they scale!

But how do you do it, how do you go through all three phases and build a business that works?

Build a REAL Business is a year-long program aimed at helping build the coaching business YOU want, no matter what your niche! Whether it’s a private coaching practice with a healthy wait-list, or a coaching business full of online group coaching clients, or a part-time business where you work two days a week…or even something else! We are here to help you achieve it. You won’t be alone, confused, or lost.

Build a REAL Business has been upgraded and expanded for 2022 and it is now a training program, mastermind and amazing community designed to guide you through all three phases of growth. Give us a year and we’ll help you support yourself as a coach. Give us more than that and we’ll put you on a realistic path to $250,000+.

Feel confident about your business, prices and packages (and of course – your niche!)

Sell coaching your way (learn how to sell like a good human, in a way that feels good to you, AND your clients!)

Market from a place of strength (worried you’ll have to live on Instagram? No. Learn to market efficiently so you can spend your time and get traction fast).

Get your first paying clients (yes!).

Then get more clients (yes yes!!).

Then grow your business!

During your year with us we’ll help you build a business with paying clients.
If you stick with us for longer, we’ll put you on a realistic path to a $250,000+ business.

What’s included in Build a REAL Business.

3 Phases of Business Growth

(Phase 3 will be coming later in 2022)

Digestible Video Training
Action Emails
Live Support
Mindset and Coaching
Skills Tools Library
Massive Resource Guide
Advanced Training Vault*

*Available in Phase 2: GROW


Build your 5 core
business systems

Choose your niche and find the right clients

In order to build your coaching system and make you successful, you need to work with the right clients for you. This module will help you identify your niche and talk about it in a way that everyone on the planet can easily understand. Most important, it will help you create a firm foundation for your business.


  • The Pick 4 approach to choosing and refining your niche. It keeps things simple and clear, so your future clients will say, “I want that!” about your coaching.
  • How to validate that your niche is one people are willing to pay for, so you don’t waste time or energy on a path that won’t support you.
  • How to avoid the wrong clients, especially people who will tank your business and make you miserable.

At the end of this module, you’ll know exactly who you are coaching and have a profitable niche – that people actually want to spend money on – mapped out and ready to go! You’ll also know how to confidently talk about your business. No more feeling awkward when people ask, “So…what do you do?”

Define your services, set your prices, and get credible as a coach

Are you stressed about being credible as a coach and charging an amount that you can actually live on? Most coaches don’t know how to present themselves credibly to potential clients, in a way that is both honest and valuable. In this module, you’ll learn how to do both by creating a powerful, repeatable coaching system that will get clients excited about working with you and, as a great side effect, also make you a better coach!


  • How to get past selling coaching by the hour and what approach to take instead so you get better results as a coach and your business runs smoothly.
  • How to create and structure your coaching offers in a way that will make you a better coach.
  • What to charge for your coaching that’s both fair and profitable (we’ll cover private coaching, group coaching and online programs).
  • How many sessions to include in your coaching package.
  • The Dream/Journey approach to building out your offerings, which will help you communicate the extreme value of your coaching, no matter your niche or offer.
  • If you are an executive coach, you’ll get access to a deep-dive Q&A on how to navigate and market your business to corporations.

At the end of this module, your full coaching system and offer will be in place, and it will not only set you apart as a credible coach but also help to produce raving fans!

Action Week

Nothing happens without action, so we pause the training to allow you to implement everything you’ve learned so far!

Module 4

Learn how to sell in your sleep

In order to build out your conversion system, you first need to learn the skill of selling coaching. If you are stressed about sales, or worried about being pushy or gross, this module will show you how to make sales a comfortable and easy conversation that inspires people to say “YES!” to working with you!


  • Why you never have to “sell” coaching to get paying clients – so if you hate selling, this will make you feel better!
  • The specific mental journey your clients will take before they say yes to hiring you (understand this, and you will know exactly why clients hesitate to move forward).
  • The anatomy of a sales conversation, from start to finish.
  • How to handle difficult questions and concerns like “why is this so expensive?” or “I don’t know if I have the time right now…maybe I should wait?”

At the end of this module, you will know how to sell your services in a way that feels good to you!.

Module 5

Create your first sales funnel

Having predictable, regular income is what will make your business real and set you apart from coaches who struggle. Whether you focus on private clients, retreats, or bigger programs, this module will show you the strategy behind all sales funnels, plus how to create a simple no-tech sales funnel that will bring you a regular stream of paying clients.


  • How to create your first simple sales funnel (no tech required!).
  • How to create your second, more advanced sales funnel so you are always talking to qualified candidates who can afford your coaching.
  • Learn why the hamburger approach to your sales funnel will make people want more expensive packages and programs from you.
  • Create your first introductory coaching package – one where clients simply can’t say no! (We will focus on private coaching as the example, but this package can be used to help you build a sales funnel for almost any kind of coaching business and we’ll give you examples of how to do it.)
  • Finally, learn how to get paid WHILE you sell coaching!

At the end of this module, your business will be positioned to have a steady stream of paying clients, which means a steady stream of income.

Module 6

Build your website and start taking payments

Whether you are planning on building a global business like mine, or a local business based on word-of-mouth, you’ll still need the internet and other tools. This module will detail exactly what you need to create, from your website to your opt-in freebie to your brand, so that you sparkle on the internet and most important:


  • How to create a great brand, without spending a dime.
  • How to write website content that will appeal to your clients, plus the exact pages you need on your website (and if you aren’t ready for a website yet, we’ll show you what to create instead).
  • Why email is important, plus the strategy, tech, & tools behind creating your email list.
  • How to build a great freebie or lead magnet your clients will love, plus exactly what to say to them once they join your email list.
  • How to sell your introductory coaching package automatically, just from email!
  • How to host your own WordPress site so you can do your own tech.

At the end of this module, your business will be positioned to have a steady stream of paying clients, which means a steady stream of income.

Module 7

Action Week

Create an effective marketing plan

You can be the greatest coach in the world, but if no one knows about you, then you don’t have a business. While there is no “one-size-fits-all” in marketing, there is good strategy that is timeless and universal. In this module, learn the easiest way to focus your marketing so that all of your efforts pay off, you get to market based on your own personal strengths, and most importantly…your business gets clients.


Module 8
  • Why LESS marketing will net you MORE clients and save you from exhaustion.
  • The differences between the major marketing platforms and how to choose which one is right for you. There is no one perfect platform; instead, we’ll teach you how to market from a place of strength and make smart decisions that won’t exhaust you.
  • Why you should never pay for advertising in the beginning of your business and what you should do instead.
  • How to instantly expand your reach, without working any harder.
  • How to write great marketing copy that works for your business (even if you don’t think you are a great writer, this will be easy for you).

At the end of this module, you’ll have a “this won’t exhaust me” marketing plan in place to find real paying clients!

Module 9


Building a business doesn’t stop when you get a client. In fact, it never stops. Signing a client is just the beginning of the journey you take with them, and how you choose to start can help or hurt the relationship. So this module will take a closer look at your onboarding system including contracts, your first reflection form or survey, how to start and end packages, and of course how to get great testimonials!


  • What worries or scares clients when they first purchase coaching (that could get them to refund).
  • Important information to include in your welcome email, plus a sample welcome script that will work for any program.
  • How to structure a coaching contract and what to include, plus an example you can reference. Note: remember to always get your own legal advice!
  • What type of information you should include in your reflection form or first survey (if you are focused on group coaching), plus you’ll get an example from our archives to use as a reference.
  • How to get clients to give you wonderful testimonials (even as a brand-new coach!).

At the end of this module, you’ll know how to onboard clients in a way that will make your coaching clients happy. Happy clients write great testimonials and spread the word about your awesome coaching business!


Get consistent and
grow your business

Module 10

Marketing Bootcamp

Marketing is where you will spend most of your time as a newer coach. We’ll kick off the GROW phase with a 10-day in-depth Marketing Bootcamp, aimed at helping you get consistent with your marketing so you can begin to find more clients and rocket your growth.

At the end of this module your marketing will be on fire (in a good way!).

Module 11

Your Path to $100,000+

Once you have had success, it’s time to revisit your program and pricing model to see how to expand your growth in a way that isn’t overwhelming or exhausting. This module will give you detailed insight into what to change or improve moving forwards. Finally, now that you’ve made some money as a coach, you are also ready to map out your path to $100,000+ in a smart, focused way.

At the end of this module your doable plan to $100,000+ will be ready to go.

Module 12

Metrics and Numbers

This is where we dive into a critical growth factor: Your metrics and numbers. We’ll help you understand what’s happening under the hood of your business, so that you can tweak what’s not working and do more of what is working.

At the end of this module you’ll understand the most important numbers for your business and have a monthly tracking deck, so you never feel lost or confused, and you have the data you need to make good decisions.

Module 13

Diagnosing Problems in Your Business

We always hit speedbumps in business, but sometimes what you think is wrong isn’t actually the problem.
This training will help you figure out why things are or are not working in your business, and save you time, stress and tears.

At the end of this module you’ll know exactly how to fix things whenever you feel off track.


Coming Soon!

Mindset and Coaching Tools Resource Library

Your mindset is your most important asset at all phases of your business, so we are including a series of mindset trainings just for you! You’ll get immediate access as soon as you join BARB.

And, while we are not a coaching certification program, we recognize that it’s helpful to have a few coaching tools on hand as you design your programs and offers. So we have included a simple library of life coaching tools and techniques that you can access at any time.

Helpful Resource Guide

Need help with your first coaching contract and want an example? Curious about what to put in an intake or reflection form? Want a list of reliable developers, designers, or recording equipment? No problem! We’ve put together a massive resource list just for you!

Advanced Training Vault (available in PHASE 2: GROW)

We are constantly adding to this advanced training vault, and it’s a great place to go to learn more about specific topics like: How to create a VIP program or intensive, how plan, budget, and host and sell a retreat, how to run a great webinar, how to create a great landing page and so on! We put this advanced training in Phase 2 so as not to overwhelm you when you begin.

Live support is IMPORTANT in growing your business, so here’s what we offer you in BARB:


Almost every day during the work-week our BARB mentor is in the group, offering feedback, advice and cheering you on. Can’t make a call? No problem! Post for feedback in our Facebook group.


We have one live support call every week. Most meetings happen over Zoom, with the exception of our Office Hours with Christie, which happens in writing in our FB group.


For now we keep our community on Facebook, where we are excited to have you! It’s our “always on I need some help or just to say hey!” place to gather. This is also the place to connect with our BARB mentor on a regular basis.

But trust us when we say you NEED this community. Statistically, your success depends on who you talk to everyday.

So if you are surrounded by people who give you side-eye every time you talk about your dream of being a coach, how successful do you think you’ll be?


I have 9 clients at $10k each! – Myles H. Smith


Join now and start building your life coaching business today!

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Here’s how you’ll become successful!


The program starts as soon as you sign up. You’ll get instant access to our student portal and Welcome section as soon as you enroll, and can immediately begin working on your niche and completing our welcome mindset work.

Then the program begins! 

PHASE 1 START: Everyone who joins BARB will start with Phase 1, so that you build a firm business foundation. Each week a new module will automatically unlock, to help keep you focused and motivated. In this part of the program you’ll create your 5 core business systems.

PHASE 2 GROW: Once you have completed Phase 1, you’ll fill out your graduation checklist and then Phase 2 will unlock. So you can control when you are ready to begin Phase 2. In this phase of the program you’ll focus on refining what you created in Phase 1, and doubling down on what is working so you can grow.

PHASE 3 SCALE: Phase 3 will become available later in 2022, and will help you focus on scaling your business efficiently, so you reach more people and earn more money.  

Need help? Bring your questions and work to our student Facebook group or hop on one of our regular support calls for help! 


Building a business takes some time.

Stick with us for a year to really get traction, or – if you have really big goals – a little bit longer, and we’ll help your business thrive!


In Phase 1 START, we will not open up the program any faster than one module per week, as all of the modules build on each other.

Fall behind? No problem. Simply save the emails and come back to them, and our student learning portal, when you are ready – you have access for a year!

A proven program just for coaches:

This course isn’t about any other type of entrepreneur, because you, as a coach, are special. You are selling yourself, not shoes or an app, so you need specific business help that supports YOU. (Want to know what to charge for your intro coaching package? We’ll tell you. Want to know what to put on your coaching services page? We’ll show you!). This program works! We’ve got 100+ testimonials right here.

Tremendous support:

In BARB, we offer an amazing supportive community of fellow students who get it (no more saying “I am working on a life coaching business” and getting side-eye from your family). You’ll also get access to regular group support over time so you can get real answers and feedback on your work, all you have to do is show up and engage!

A tested curriculum you can trust:

There are a LOT of shady business coaches out there who are trying to teach people something they’ve never done cough build a successful business. Christie started out as a career coach and was named a Forbes Top 100 for careers, and did that for years before founding Coach Pony (The Revolutionary Club is still active! Visit it here). She’s been coaching for a decade and knows what she is about. We’ve had over 1000 students complete BARB in the last 4 years, so please know that you can trust our training.

Advanced Resource Library:

While we are a business training, not a coaching certification program, we have created a helpful resource library just for you to help polish your coaching skills, keep your mindset strong, and make you a better coach! And we are adding advanced trainings to our training vault all the time, making BARB more like 10 programs, rather than just one insanely affordable program.

The best of ALL worlds:

Building a business takes time. With BARB you’ll get training, group coaching, and year-long support that grows with you. So, there’s no need to buy into a high-end mastermind or work quickly over just a few weeks desperately trying to finish your coursework before you lose access.

14 Day No Risk Guarantee

Try BARB at no risk! BARB comes with a 100% satisfaction guarantee. Our hope is that your business is transformed via the business skills you develop through this program. We also expect you to give it your all, because change requires work – sadly there is no magic bullet to building a coaching business. That’s why in order to be eligible for our 14 Day Satisfaction Guarantee, you must submit proof that you did the Module 1 coursework.

If you do the full Module 1 coursework, don’t feel that it helped you, and submit your mastery sheet within 14 days of purchase, we’ll promptly refund your course fee. To be clear, if you do not include your completed coursework requirements within the 14 day period, no refund will be issued. It’s up to you to submit on time.

Had a $17K mastermind launch! – Caitlin T.


Join now and start building your life coaching business today!

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Finished BARB a couple weeks ago and did my first presentation of my package and got a $3500 job! And he says he wants to expand it to cover a few other issues they have in their business when we are done so more money to follow! Thanks Christie for all the training it really works! My class is paid and money in my pocket already!”

–Celeste Young-Ramos, Restaurant Success Center

Hi everyone! BARB graduate here! I just wanted to share really quick an incredible experience I had because of this amazing program! So here goes…yesterday I had my first consultation. I was so nervous I decided to hop back on the portal and go through the sales training again and well it PAID off! Not only did I sign on my first paying client, I signed on my first VIP client and made $5,500 in one conversation! I couldn’t believe it! You guys this training is so worth it!

–Alena Hodgson, Raise Your Life Coaching

Wahoo!!! 2nd client signed up today! From the same hospital trust as the first one, the hospital are paying for her too, invoices sent just waiting for the cash to arrive.

I could not have done this without BARB. I feel so confident in my package and their journey and my prices and it’s all thanks to BARB. Christie Mims and the lovely Ann Sutton and all the support that can be found here in this group.

Before I started BARB I had a concept of how I wanted my business to be, after BARB and I have a firm foundation and a real business.

It does what it does on the tin!! I don’t drink alcohol so I’m off to eat cake and have a good cuppa tea to celebrate. 2 x £950 clients.

– Maree Diamond

I 5x’d my earnings from last year! I also just ran the second session of my 8 week relationship group coaching course for men. It’s a group of dedicated, focused guys daring to figure out their relationship lives and I’m loving it. Thank you Christie! My ability to do this is built so much on the foundation you teach us here and the support of this community.

–Matt Hillard Forde

Had my first big month! Signed up 3 clients for $7500 each ($22,500 in total).

–Jake Shannon, Thales Coaching

I liked the whole methodology of Build a REAL Business, it’s a step-by-step system, all you have to do is follow the instructions and get the work done to get clients. Additionally, the Sales Challenge inspired me to just ‘do it’ and out of the 5 consults, 2 clients signed up for packages worth $1500 each!

Training with Christie made me feel comfortable, welcome and most important CAPABLE of launching my coaching business. The work required to start your own “business” is skimmed over in coaching school. Many of us who are starting our coaching businesses have never been a small business owner and that can be overwhelming. Christie built a sense of community from ensuring we had accountability partners, to sharing successes and encouragement on the FB page, to inspiring us to FAIL FAST, FAIL OFTEN. I loved Christie’s clear eye approach that also encourages FUN.

–Lisa Gilette, BigSky Coaching and Consulting

I got so much more out of BARB than I did by working one-on-one with other coaches , even though this was a group and not an individual coaching program! I absolutely got my money’s worth in the amount of knowledge and clarity I’ve gained and truly feel as though I have a much stronger foundation for my business, even though I had already been in full-on operation for several months already.

Because of this program I was able to create a signature package and unique individual session that provides value to my clients, and separates myself from other coaches with unstructured sessions.

–Denise Csaky, The Firefly Moment

Because of this program I was able nail my niche after feeling lost! Christie’s method was a complete breakthrough for me. I feel total and complete peace that I’m on the right path now and I have total confidence that I can make a living doing what I love, while also transforming lives in a powerful way! Christie is amazing, total expert status and so fun! This program is worth every penny! I’ve done extensive business training courses the last 2 years but Christie’s is above and beyond the others!It’s practical, addresses common obstacles for coaches, and is empowering!

–Rachel Madore, Simply Radiant Coaching

I loved everything! But I think the training on how to build my first package and work on the niche and value prop was VERY helpful. That was what was holding me back on getting a lot of other things done. Because of this program, I was able to design my first, real coach package that landed me a $2,500 paying client in just 3 weeks! Now I feel truly confident talking about what I can offer and to whom.

To anyone thinking about the program, here’s what I’d tell them: If you are truly looking to quickly figure out how to take your coaching business to the next level, then this is the program for you! Not only will you get quick hacks to overcome some of the biggest business mistakes that coaches make with your business but you also get to wear a hat that puts you in control of your success – growing your business! Needless to say you get to meet a community of coaches who are supportive, collaborative, and just down right fun!”

–Benton McTaggart, Benton McTaggart Coaching


Do it yourself by trial & error, and read a bunch of free stuff.

There’s tons of information out there on the internet, but rather than endlessly chasing your tail while time ticks away, ask yourself this question: “Do I even know exactly what business skills I need to learn? And can I trust the free stuff I’ve found to be right for me? Or in the right order for me?” If you have plenty of time to waste, and you aren’t worried about the quality of learning, this is one approach…but you do get what you pay for. Also, and more importantly: Would you tell your clients to go it alone? No, of course not!

Hire a private business coach.

There are some great business coaches out there. But great business coaches who work one-on-one tend to be expensive, because they know their value. They also don’t usually come with a supportive community that can inspire you or ask questions you hadn’t even considered. So ask yourself this: is this private business coach the right learning modality or investment for you to make right now? And are you sure the coach you are going to hire is actually…great?
Would you tell your clients to go it alone? No, of course not!

Pay $2,000 for a short online program, and then $20,000 for an advanced mastermind.

There are some great business programs out there, but none that grow WITH you. Seriously, look to see! At $3,000 BARB is an affordable way to get training, support and community that grows with you.

Put on your CEO hat for a second.

You’ll be the CEO of a business as a coach, and it’s time to start thinking like one. Any time you make an investment, you want to think about the return. How will this investment help your business? And will it help you make money as a coach so you can do what you love?

Let’s do some math! If you take our BARB training, we will show you how to build profitable coaching packages. So, let’s say you decide to charge $3000 for a coaching package. If you get one client, you’ve made back your investment. But BARB isn’t about getting one client, it’s about getting many clients. So, what if you got 10 clients? Then you’ve made $27,000 in profit!

(This is just an example, of course, as it would be dishonest of us to make a promise of a certain income. But we have a risk-free 14 day guarantee, so make sure to check it out!)

Bottom line:

Build a REAL Business exists to make your life easier by giving you a program you can afford, a community to support you, and the key training that you need. Whether you are dreaming of working from the beach with a glass of wine in one hand and a happy client email in your inbox, or standing in front of large groups having a massive impact, our only goal in BARB is that you succeed as a coach. That’s it. Why?

Because good coaches deserve to get paid.

Here’s what our BARB students have to say…

  • “Do it! Do it twice. It’s the most value you will get for your money. You will have community, expertise on your side and an actual business model to go out there and confidently get and serve clients,”

    – Mike Ambassador-Bruny
    Drive time coaching
  • “This program is a must for any struggling coach who is feeling lost and overwhelmed. The program is GREAT.”

    – Jessica Rivera
  • “Definitely do it!”

    – Caroline Smith
  • “It’s well worth the time and money”

    – Suzanne Disparte

Made $5,500 in one conversation! – A. Hodgson


Join now and start building your life coaching business today!

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There are clients out there who need your help. They need you as a coach. But if your business fails, they will miss out on the awesomeness that is you. You owe it to yourself to learn how to run a business, so that you can be there to help them.

Also, getting paid to coach is pretty darn AWESOME. YOU are pretty darn awesome. Let’s put the awesome together!

Coach Pony was started in reaction to all the sleazy Facebook ads out there telling you that you can make 6 figures as a coach overnight.

It’s a safe space for people who want to build real businesses with solid foundations to learn, support each other, and get brutal honesty on what it’s like to be a successful coach day in and day out (no to sitting on a pile of jewels, yes to chocolate on the pants).

And, if you are wondering about me, this is the place where most coaches would tell you their rags to riches story, something sort of like this: “I was a mess and alone with nothing but my stilettos, and now I make a million dollars and live on a chocolate cloud!”

But I’m not going to do that, because my story shouldn’t matter as much as what I’ve been able to create.

So, instead, here’s an honest list of some things I’ve done in my business in the last 9+ years:

  • Forbes named me a Top 100 for careers. (I started as a career coach and still maintain that side of my business. I’m not a coach who grew up selling coaching to coaches.)
  • In the beginning, I only did private coaching. I went from charging $2500 to $6500 for one coaching package and ultimately built my private career coaching program to be application-only.
  • I’ve built large-scale group coaching programs that took my private coaching 6-figure business to well above 7 figures.
  • I’ve served thousands of paying clients, and my work has reached over 2 million people.
  • I’ve written a book (and turned it into an evergreen program that makes me money every month).
  • I’ve hired other coaches to work for me and coach my career clients one-on-one.
  • I’ve gone from a one-woman operation to a 4-person team.
  • I’ve created multiple successful client retreats and had my business take me on vacation.
  • I want you to succeed. That’s it. That’s all I care about.
Will I get personal feedback on my work?

BARB is a group coaching program, not a private one, so we can’t guarantee you’ll get personal feedback on all of your work (our lawyers won’t let us!).

But if you join BARB now you’ll get access to:

Daily support during the work-week in our BARB FB group
Weekly support in our live calls
The biggest bonus of a group program is that you can learn so much from others! Seeing other people’s work, seeing what question they have and the answers they receive can inspire you.

Mostly, it’s up to you! The more you participate the more support you’ll receive.

I’m really busy, how much time does it take?

BARB is designed to fit into your busy schedule, so you can do as much, or as little, each week as you want. You have a year of access, so drop in and drop out as you see fit!

Can I refund the program if it’s not for me?

BARB comes with a 100% Satisfaction Guarantee. Our hope is that your business is transformed via the business skills you develop through this program. We also expect you to give it your all, because change requires work – sadly there is no magic bullet to building a coaching business. That’s why in order to be eligible for our 14 Day Satisfaction Guarantee, you must submit proof that you did the Module 1 coursework.

If you do the full Module 1 coursework, don’t feel that it helped you, and submit your work within 14 days of purchase, we’ll promptly refund your course fee. To be clear, if you do not include your completed coursework requirements within the 14 day period, no refund will be issued.

My coaching program promised business training. How is this different?

Great question! Coaching programs first and foremost are focused on teaching you coaching skills, not business skills.

They are serving people who want to learn to coach for personal development, as continuing education for their company, and those that want to start a coaching business.

That’s a big group! And so, therefore, they can’t just focus on the entrepreneurs, which is 100% okay, that’s not their focus.

But here’s the thing: Teaching business skills is a BIG skill-set on its own. Just as complex and rich as teaching coaching skills, which is why it’s hard for one program to do both. So, while we love coaching schools it’s *highly* unlikely that you will get what you need in terms of business training from them. We’ve had clients from Martha Beck, IPEC, CTI and the Coaching Alliance all join Build a REAL Business because they said they just didn’t get the business help they need.

“As much as I loved my training at iPEC the execution to the business of coaching is minimal. You take it one step further and it is so appreciated.”

– Michael Levine

I’m new to coaching and starting certification/thinking of starting soon, is this for me?

Then you are in the perfect place! The best thing you can do to set yourself up for success is getting your business learning done before you quit. It’ll save you time and stress down the road, and make your path to a successful business much less in need of breathing into a paper bag.

If you are wondering if you should join BARB now, or wait till you are further into your certification program, our best recommendation is to think about how quickly you want to get paying clients. If you want to have them within the next 12 months, then join BARB sooner rather than later, as it takes time to build your business systems.

“A huge jumpstart on getting my business up and running…”

“I was a little apprehensive to sign up at first since I hadn’t even done Mod 1 of my coach training, but I thought that it would give me a huge leg-up heading into the program…and it did! I’m gonna be hitting the ground running full-speed when I graduate! 

I am so far ahead of the game at this early stage of my life coach training. Not only did the program give me a huge jumpstart on getting my business up and running in an effective fashion but it really pushed me to clarify exactly who I want to coach and why. That, in and of itself, was worth the price of admission!” 

– Rick Harrigan

I’ve started a business, is this for me?

Absolutely! If you are not happy with the number of clients you have right now, Build a REAL Business is for you.

“I’ve been in business for a couple years and this is WELL worth the investment.”

“I’ve been in business for a couple years – really working at it for about a year. I feel like it’s going pretty well, but wanted to step it up. I had a call with Christie and she told me it probably wasn’t right given where I was in my business, but it was relatively cheap and I wanted to really focus my efforts this year, so I signed up!

The most helpful thing for me was the dream/journey approach that Christie teaches. For sure – learning how to write and speak to your target audience with that structure has been very helpful for me in developing copy for my site and just talking to people about what I do. To anyone thinking of joining, do it! It is WELL worth the investment. I wish I had this out the gates – I think I’d be WAY further along then I am, but am glad I got this info at this point at least!”

– Leila Hock

Will we be covering how to incorporate and all the legal parts of setting up a business?

Christie is an open book and will answer as much as possible. But, because all state and country rules are different on how to set up your business, we won’t focus on the details in terms of incorporation, etc.

The goal of this program is to focus FIRST on getting you a solid foundation for your business and getting profitable fast, so we are going to laser in on private coaching and business skills related to being a coach. However, everything she’s teaching you, you’ll be able to adapt as you grow and scale.

We will teach you about webinars, retreats, advanced marketing and VIP programs in the Bonus Next Level Training. If you want to see the details of what we cover during the live 9 weeks, please read the curriculum information on this website!

How is BARB different from all of the other programs out there, like B-school, for instance?

There are a lot of other programs out there, and we can’t speak to all of them. But we can tell you what sets us apart:

  1. We are a program just for coaches, we don’t work with any other businesses
  2. We offer a full year of ongoing support. We don’t end after just 5 or 6 weeks.
  3. We grow with you, and help you progress through the different phases of business. No other program on the market offers this just for coaches.
  4. We have unprecedented resources. From our coaching skills and mindset library to our resource guide to our advanced training vault. No other program offers this breadth of guidance.
  5. We are a proven program. See 100+ reviews here (
  6. We believe in being good humans, and doing things right.
Can I have access to the BARB program all at once?

We unlock the core program one module per week, based on the day you sign up. We will not unlock the program any faster as each module builds on itself, and we want to make sure you have built the right foundation as you go. Once you have full access to all of the core modules you can revisit them whenever you choose.

How long do I have access for?

You’ll get access to the BARB program for 12 months. During that time we will help you start and grow your business. You are welcome to renew and continue after a year. The longer you stay with us, the better your coaching business will do!

Will I get personal feedback on my work?

BARB is a group coaching program, not a private one, so we can’t guarantee you’ll get personal feedback on all of your work (our lawyers won’t let us!).

But if you join BARB now you’ll get access to:

  1. Daily support during the work-week in our BARB FB group
  2. Weekly support in our live calls

The biggest bonus of a group program is that you can learn so much from others! Seeing other people’s work, seeing what question they have and the answers they receive can inspire you.

Mostly, it’s up to you! The more you participate the more support you’ll receive.

Can I skip straight to Phase 2?

Not at this time. We find that no matter what level you are at as a coach, starting at the beginning is useful to develop and refine your offer so you can grow your business more quickly. We give you a clear step-by-step roadmap to follow to give you the strongest foundation possible so you successfully grow your business. Phase 2 will automatically open for you after Phase 1 fully unlocks.

And, if you have a more advanced question not covered in the Phase you are in, bring it to Office Hours or to one of our support calls.

Do I need to purchase more once I enroll in BARB? Like sales funnel technology or website tech?

We are not about making you buy a lot of technology in BARB! For instance: We teach you sales funnel strategy, which can be used with low, or zero tech solutions, or you can decide to invest in a lot of automation, but that’s up to you! We are agnostic on the tech, and Christie will always point out free or low-cost solutions where necessary. We find that each BARB member chooses the marketing/website software that works best for them, depending on where they are in the business (to get your first clients, you won’t need any tech at all – so please don’t panic). So in the beginning, your monthly outgoings should be zero to very minimal.

Do you have more questions?

Contact us at and we’ll be happy to help you get the information you need!

Signed up 3 clients for $7500 each! – Jake Shannon


Join now and start building your life coaching business today!

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To be successful, you have to have
your heart in your business
and your business in your heart.

Thomas Watson, Sr