5 Lazy Ways to Create Content (UPDATED FOR 2026)

Here’s some easy help!

Have you ever sat down looking at a blank screen?

You need to write that social media post…

Or type up that next newsletter…

Or just work on your book and yet…

NOTHING.

Crickets.

No worries, it happens to all of us!

So, here are 5 quick ways to create content, 5 involve you and a bonus one involves AI. Let’s do this!

Lazy Way #1 to Create Content: Review current client struggles or questions

Review your coaching client notes.

Check out your email inbox.

Take a look at your client community (if you have one).

Where are your coaching clients struggling?

What questions are they asking that you’ve recently answered?

Voila!

Grab that issue, question or problem PLUS your answer, and now you are cooking with gas.

Your content is already part-way written or outlined, all you have to do is flesh it out!

🧁SWEET EXAMPLE: Our Coach Pony clients often struggle with finding their niche, or with pricing, commonly asking us questions like “Should I put my prices on my website?” So, that’s a question we used to create a fun piece of content. And you can do the same!

So, start with that list and answer those questions and voila: Content!

Lazy Way #2: Check out what you are reading

And I mean “reading” in super broad way.

Take a gander at your recent books, your LinkedIn feed, your Threads feed, your Podcast feed.

You get the idea.

What sparks some interest?

What idea or information got you thinking?

Or maybe made you say “well, that’s 100% wrong!”

How can you provide a new angle to this topic?

Or just simply your unique perspective?

Grab something and break down why it’s right, why it’s wrong, how something worked for you, or just bring your own thoughts to this idea!

🧁 SWEET EXAMPLE: As a new career coach I interacted with several articles *and* people who told me that you work to live, that there is no real work passion in life. That made me say: “I think that’s wrong!” and so it lead to a whole series of blog posts on why!

Lazy Way #3: Think about your coaching business. What’s been happening?

Think about what is happening to you personally, as you go about your day and work as a coach.

For instance: Did you get a weird email that can turn into a teachable moment?

Do you try to hire someone and get an experience that mirrors your clients and is worth sharing?

🧁 SWEET EXAMPLE: For instance, If you are business coach, did you have a bad sales experience? If you are a health coach, did you try a new gym or diet and it was terrible?

Did you find something new or cool – like a tool or approach – and it’s worth talking about from the perspective of your niche?

It’s a rich area to mine!

Lazy Way #4: Your passions and your philosophy

As coaches, we all have things we believe and lean into with our clients.

For me, I believe if you want to be successful as a coach you need to develop your 5 core business systems. See them here.

So, I can share content on what those systems are, how they work, and pitfalls to avoid. Each of these can produce multiple pieces of content.

Or to take another angle, we all have things are a super passionate about as coaches.

🧁 SWEET EXAMPLE: Your passions can be super aligned with coaching (like a date coach talking about attachment dating), or they can be niche relevant (like a date coach sharing her favorite first date lipstick and why she loves it on everyone).

Ideally they are both!

So ask yourself: What are you passionate about right now?

Answer that question, and voila. Content created!

But…what if you don’t have *any* ideas?

Well, let me introduce you to…

Lazy way #5: Take a walk

Yep.

Sometimes it’s important to just move your body and let your mind wander.

This approach is two-fold: You’ll get energy, and you’ll likely come home with a host of new ideas for your content.

Some of them may even be good! 😉

(Whenever I do this I come back with 3-10 ideas. And…9 of them are usually bad. But all you need is one!).

So when you are really stuck step away from your computer and get outside.

You won’t regret it!

BONUS Lazy way #6: Use AI with a dual purpose

I think it’s important to be so in touch with your niche that you are inside their heads, and know their worries, questions, struggles and so on and so forth. AI can never replace your intrinsic knowledge or empathy for your niche.

But it *can* be a good brainstorming partner to help you create content ideas if you are struggling. So, first make sure to give it information about your niche, and then you can use a simple prompt like this to come up with content ideas to help you:

🧁 SWEET EXAMPLE: “Hey! You are the avatar we just created, and you have some specific worries about my niche. What 10 content topics would be most helpful for you to overcome those worries and consider coaching?”

Try it! This prompt does a lot of heavy lifting, as it not only gives you a bunch of new content ideas, but it also does it in a way that will help you move clients closer to working with you! HOT TIP: Just make sure you are clear on your niche the person you are trying to reach first, before putting in this prompt.

You’ve got this!